Gucci: The Art of Silk

Gucci: The Art of Silk tells the story of the House’s extraordinary silk scarves, the first title of its kind to do so. Given exclusive access to the Gucci Archive, located in a fifteenth-century Florentine palazzo, the book charts an unusual history of this iconic accessory, from its inception to its revivals by a succession of Gucci creative directors, namely Tom Ford, Frida Giannini, Alessandro Michele, and Sabato De Sarno.

In these pages, readers will discover how the scarves have at times made and mirrored the fortunes of the House itself: how the Gucci family aspired to be modern Medicis; the impact of Renaissance Florence; the continuum of craft and creativity—with never-before-seen imagery inside Gucci’s ateliers; the power of celebrity and aristocracy; and the role of contemporary art, highlighted here through a first-look preview of the latest Gucci silk scarf project, “90x90,” nine limited-edition scarves from thirty-eight cutting-edge artists.

The book’s slipcase and cover feature Gucci’s most famous print, the “Flora,” which contains forty-three varieties of flowers, plants, and insects in thirty-seven different colors, all painted entirely by hand.

Lavishly illustrated throughout, with reportage in Florence, Milan, and Como, Gucci: The Art of Silk tells a sumptuous visual tale of silk scarves, together with the people who have made them and the people who have worn them—and one that explains why these scarves have become some of the fashion world’s most iconic accessories.

Book Care Guidelines

To preserve the beauty and longevity of your book, we recommend the following:

* Handle with Care: Always use clean, dry hands to avoid transferring oils or dirt onto the pages and cover.
* Protect from Sunlight: Avoid direct sunlight, which may cause fading or discoloration over time.
* Store Properly: Keep books in a cool, dry place, upright on a flat surface, and away from heat or moisture.
* Dust Gently: Use a soft, dry cloth or feather duster to clean the cover and page edges.
* Open with Caution: Do not force the spine flat, especially on new books, to prevent damage to the binding.
* Avoid Food and Drinks: Keep books away from liquids and food to prevent accidental spills and stains.
* ⁠Less Spine Stress: Bookstands support the spine without forcing it flat, which helps prevent cracking or warping.

At Assouline Turkey, we’re committed to offering not just exceptional books, but exceptional service. Every order is packed with care, and we do our best to ensure a smooth, fast, and satisfying delivery experience.

Local Shipping (Turkey)

We proudly offer free shipping across Turkey.

Before 15:00 (Istanbul time) are shipped the same day

Orders placed after 15:00 ship the next business day

Delivery typically takes 1–2 business days

Tracking information is provided once your order ships

We partner with trusted couriers to ensure safe, timely delivery of every item — whether for yourself or as a gift.

International Shipping

We’re pleased to serve our international customers with a simple, flat-rate option:

2–5 business days, depending on destination

Our Promise

From packaging to delivery, we handle each order with care & love. If you need assistance at any stage, our customer support team is here to help — with warmth, speed, and attention to detail. Feel free to contact us at:

istanbul@assouline.com.tr or

+90 (530) 691 20 35

Thank you for choosing Assouline Turkey. We’re honored to be part of your library and your life.