Jaeger-LeCoultre: Reverso

This richly illustrated volume traces the story of one of the world’s most recognizable wristwatches through archive images and original photography, together with an evocative text by noted author, historian, journalist, and horological specialist Nicholas Foulkes.

Born in 1931, at the height of the Art Deco period, the Reverso was created in response to the challenge of designing a wristwatch that could withstand the rigours of polo matches. It captured the essence of the time – a period when the spirit of modernity changed everything, from social mores to architecture, music, sport and every field of design. Epitomizing this spirit with its sleek form and unique reversible case, the Reverso has remained an eternal expression of modernity for 90 years, continually reinventing itself while never compromising its identity. Its blank metal flip side, which began as a purely functional solution, became a canvas for creative expression, decorated with enamel, engravings or gemstones.

As well as tracing the history of the watch and its evolution over the past nine decades – with more than 50 calibres and several hundred dials – the book explores the social milieu and cultural changes that provided the backdrop to the creation of the Reverso and, later, its continued reinvention. It shares the stories of more than a dozen Reverso owners who have personalized their watches in deeply meaningful ways. And it also tells the fascinating story of Jaeger-LeCoultre’s founders, their inventions that have had a profound impact on horological history, and the Maison’s development as an integrated Manufacture with 180 skills brought together under one roof.

Book Care Guidelines

To preserve the beauty and longevity of your book, we recommend the following:

* Handle with Care: Always use clean, dry hands to avoid transferring oils or dirt onto the pages and cover.
* Protect from Sunlight: Avoid direct sunlight, which may cause fading or discoloration over time.
* Store Properly: Keep books in a cool, dry place, upright on a flat surface, and away from heat or moisture.
* Dust Gently: Use a soft, dry cloth or feather duster to clean the cover and page edges.
* Open with Caution: Do not force the spine flat, especially on new books, to prevent damage to the binding.
* Avoid Food and Drinks: Keep books away from liquids and food to prevent accidental spills and stains.
* ⁠Less Spine Stress: Bookstands support the spine without forcing it flat, which helps prevent cracking or warping.

At Assouline Turkey, we’re committed to offering not just exceptional books, but exceptional service. Every order is packed with care, and we do our best to ensure a smooth, fast, and satisfying delivery experience.

Local Shipping (Turkey)

We proudly offer free shipping across Turkey.

Before 15:00 (Istanbul time) are shipped the same day

Orders placed after 15:00 ship the next business day

Delivery typically takes 1–2 business days

Tracking information is provided once your order ships

We partner with trusted couriers to ensure safe, timely delivery of every item — whether for yourself or as a gift.

International Shipping

We’re pleased to serve our international customers with a simple, flat-rate option:

2–5 business days, depending on destination

Our Promise

From packaging to delivery, we handle each order with care & love. If you need assistance at any stage, our customer support team is here to help — with warmth, speed, and attention to detail. Feel free to contact us at:

istanbul@assouline.com.tr or

+90 (530) 691 20 35

Thank you for choosing Assouline Turkey. We’re honored to be part of your library and your life.