Smiley: 50 Years of Good News

For the last fifty years, Smiley has served as a beacon of hope and positivity as they’ve encouraged the world to take the time to smile. What started as a happiness promotion in the France Soir newspaper to draw attention to positive news stories has blossomed into a movement that has shaped the way that we share happiness and express ourselves. In the decades since that first Smiley appeared on the page, the brand has gone on to shape musical generations, social movements, and popular culture. With a feel-good philosophy at their core, Smiley has partnered with some of the world’s leading brands to bring their message to life through clothing, gifts, campaigns, emoticons and other happy moments. In celebration of this joyful milestone, Smiley presents an exciting look back on their first 50 years with their new book, Smiley: 50 Years of Good News, featuring a compendium of their most exciting collaborations, a look back at moments in history that gave us a reason to smile, and more.

Book Care Guidelines

To preserve the beauty and longevity of your book, we recommend the following:

* Handle with Care: Always use clean, dry hands to avoid transferring oils or dirt onto the pages and cover.
* Protect from Sunlight: Avoid direct sunlight, which may cause fading or discoloration over time.
* Store Properly: Keep books in a cool, dry place, upright on a flat surface, and away from heat or moisture.
* Dust Gently: Use a soft, dry cloth or feather duster to clean the cover and page edges.
* Open with Caution: Do not force the spine flat, especially on new books, to prevent damage to the binding.
* Avoid Food and Drinks: Keep books away from liquids and food to prevent accidental spills and stains.
* ⁠Less Spine Stress: Bookstands support the spine without forcing it flat, which helps prevent cracking or warping.

At Assouline Turkey, we’re committed to offering not just exceptional books, but exceptional service. Every order is packed with care, and we do our best to ensure a smooth, fast, and satisfying delivery experience.

Local Shipping (Turkey)

We proudly offer free shipping across Turkey.

Before 15:00 (Istanbul time) are shipped the same day

Orders placed after 15:00 ship the next business day

Delivery typically takes 1–2 business days

Tracking information is provided once your order ships

We partner with trusted couriers to ensure safe, timely delivery of every item — whether for yourself or as a gift.

International Shipping

We’re pleased to serve our international customers with a simple, flat-rate option:

2–5 business days, depending on destination

Our Promise

From packaging to delivery, we handle each order with care & love. If you need assistance at any stage, our customer support team is here to help — with warmth, speed, and attention to detail. Feel free to contact us at:

istanbul@assouline.com.tr or

+90 (530) 691 20 35

Thank you for choosing Assouline Turkey. We’re honored to be part of your library and your life.