Vespa

First you hear it: a soft buzz cutting through the street. Then you see it, and just like that, it is gone. At eighty years old, the Vespa remains one of the most electrifying icons ever to grace the open road, and now, for the first time, Assouline captures its singular spirit in a volume worthy of its legend.

Structured thematically rather than chronologically, this book traces the evolution of a brand that has never lost its essence, exploring Vespa's deep roots in Italian culture, its prominence across subcultures, its enduring relationship with fashion, film, and sport, and its remarkable ability to feel like a personal accessory as much as a vehicle. Rare archival material including vintage brochures, original global advertisements, and historic calendars drawn from the Vespa archive brings each chapter to vivid life.

Written by Michael Köckritz, award-winning publisher and editor in chief behind some of the world's most celebrated design and lifestyle publications, this is not a technical manual or a collector's catalogue. It is a cultural portrait.

For the free-spirited, the adventurous, and those who understand that the most iconic things in life are never merely functional. This book can be paired with the Assouline exclusive Vespa helmet. 

Book Care Guidelines

To preserve the beauty and longevity of your book, we recommend the following:

* Handle with Care: Always use clean, dry hands to avoid transferring oils or dirt onto the pages and cover.
* Protect from Sunlight: Avoid direct sunlight, which may cause fading or discoloration over time.
* Store Properly: Keep books in a cool, dry place, upright on a flat surface, and away from heat or moisture.
* Dust Gently: Use a soft, dry cloth or feather duster to clean the cover and page edges.
* Open with Caution: Do not force the spine flat, especially on new books, to prevent damage to the binding.
* Avoid Food and Drinks: Keep books away from liquids and food to prevent accidental spills and stains.
* ⁠Less Spine Stress: Bookstands support the spine without forcing it flat, which helps prevent cracking or warping.

At Assouline Turkey, we’re committed to offering not just exceptional books, but exceptional service. Every order is packed with care, and we do our best to ensure a smooth, fast, and satisfying delivery experience.

Local Shipping (Turkey)

We proudly offer free shipping across Turkey.

Before 15:00 (Istanbul time) are shipped the same day

Orders placed after 15:00 ship the next business day

Delivery typically takes 1–2 business days

Tracking information is provided once your order ships

We partner with trusted couriers to ensure safe, timely delivery of every item — whether for yourself or as a gift.

International Shipping

We’re pleased to serve our international customers with a simple, flat-rate option:

2–5 business days, depending on destination

Our Promise

From packaging to delivery, we handle each order with care & love. If you need assistance at any stage, our customer support team is here to help — with warmth, speed, and attention to detail. Feel free to contact us at:

istanbul@assouline.com.tr or

+90 (530) 691 20 35

Thank you for choosing Assouline Turkey. We’re honored to be part of your library and your life.